Whenever I describe my work in interviews or press notes I try to explain that Brass Tacks clothes are stylish, but they are not purely for one trendy moment. They are meant to have a certain timelessness about them - which means they cannot be the latest craze of the month. I usually derive inspiration from my fabric rather than from fashion trends, but it would be incorrect to say that every book, magazine, film or art that I'm exposed to doesn't influence me in some way.
When I first moved back to Chennai from New York, I played with silhouettes and tailoring techniques and I stuck to solid colours. I always paired colours with neutrals like grey, black, white, brown and nude because my taste is simple and I do believe that less is more. But that was then, after 6 years of living in the United States. Now, after years of living and traveling in India, I'm starting to change the way I think about pairing clothes. Why is it that certain "rules" established in fashion are so contrary to Indian aesthetics? You don't have to pair a bright pink with a nude- it also goes with green, indigo, black, yellow and orange.
I started playing more with colour a year ago, and strangely, the trend in fashion was moving towards that too. "Colour blocking" (pairing contrasting colours) became the new trend. But every season has to go one step further from the previous season (or in a different direction) and after colour blocking came the trend of mixing patterns with patterns. In other words, instead of pairing a printed shirt with a solid colour pant, the trend is now to pair it with a striped or printed pant.
|Prints and patterns: images sources from left to right are thesartorialist.blogspot.com, Harvey Faircloth on shopbop.com, and Diane von Furstenberg on shopbop.com|
At first I thought the trend was noisy- there was just too much going on and even if I liked the concept, it didn't mesh well with Brass Tacks' personality. But as I saw more images, I got lured into the concept. It's not just about mixing patterns and prints- it's about daring to do something unsafe and fun, and figuring out how to make it look stylish too.
Someone from The Hindu had sent me a few questions about fashion forecasting and trends a few weeks ago. While writing responses to her questions, I realized something very cool about fashion today. There are no rules- you can put together the craziest of combinations, and wildest of colours or an entire outfit in monochrome. The emphasis is slowly (and finally) becoming less on the actual clothes themselves and more on the person wearing them. This means it isn't about buying the most expensive label at a designer store - it's about how you pair things together while staying true to your personality, and most importantly, how you carry it off.
For the Summer 2012 collection I've chosen to mix ikat motifs and prints with bright colours, in a way that fits well with Brass Tacks. And as always with design, the more I surround myself with prints and ikat, the more I'm inclined to go one step further and add another unusual element to the outfit. Here is a link to the entire Summer 2012 collection on Facebook.
|From left to right: Feather Maxi, Mudprint Monday shirt with Wide Hem Trouser; Zipper Camisole with Cropped Junior, and Patchwork Angarka with Mull Churidar.|