A few months ago I met with the folks at PixelKraft to talk about getting an online store done for Brass Tacks. I quickly realized during my conversation with them that they had some valuable suggestions and feedback about Brass Tacks as a brand; in particular the branding and positioning with relation to the product.
Brass Tacks was always meant to be a line of well-cut, well-designed clothes that fit easily into women's every day lives. It's probably my own limitations as a designer that after starting Brass Tacks I stopped thinking about other work environments, and what women need for their daily activity (you see, I do get to wear dhoti pants and a tank top to work every day)! But I'm back on track, listening carefully to customer feedback and keeping a close watch on the market without losing track of the brand philosophy.
The idea behind the Brass Tacks Living campaign is to show how Brass Tacks is worn in everyday scenarios, and we focus on women we admire! Meet Sunitha Prasad, the focus of our second creative shoot in the Brass Tacks Living series:
And some more photos made into a collage by the talented photographer, Priyadarshini Ravichandran.
Someone asked me why the entire outfit isn't visible in every photo. The idea behind the shoot is to tell a story- a day in Sunitha's life. Each shot, done is a photo-journalistic style, is meant to capture Sunitha's mood, personality and energy. So if the best shot shows only a bit of her shirt collar, it's fine by us. The focus is on Sunitha- for the clothes we always have our catalog shoot on our collections page.
Brass Tacks was always meant to be a line of well-cut, well-designed clothes that fit easily into women's every day lives. It's probably my own limitations as a designer that after starting Brass Tacks I stopped thinking about other work environments, and what women need for their daily activity (you see, I do get to wear dhoti pants and a tank top to work every day)! But I'm back on track, listening carefully to customer feedback and keeping a close watch on the market without losing track of the brand philosophy.
The idea behind the Brass Tacks Living campaign is to show how Brass Tacks is worn in everyday scenarios, and we focus on women we admire! Meet Sunitha Prasad, the focus of our second creative shoot in the Brass Tacks Living series:
And some more photos made into a collage by the talented photographer, Priyadarshini Ravichandran.
Someone asked me why the entire outfit isn't visible in every photo. The idea behind the shoot is to tell a story- a day in Sunitha's life. Each shot, done is a photo-journalistic style, is meant to capture Sunitha's mood, personality and energy. So if the best shot shows only a bit of her shirt collar, it's fine by us. The focus is on Sunitha- for the clothes we always have our catalog shoot on our collections page.
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