A year ago I talked about Brass Tacks Gold, a line that is more fashion-forward, more adventurous and most importantly unaffected by the pressure to have commercial appeal. Not that my core line is heavily driven by commercial appeal, but I certainly do have to ask myself “who will wear that, and where” for every piece that I produce.
Although the Gold line isn’t fully developed as yet, a few pieces in the latest Monsoon 2010 collection are already in that direction. Drape Drape is a perfect example of what would fall into the Gold line- it’s experimental, different, fashionable (I’d like to think), and yet still true to my aesthetics in terms of fabric and simplicity. What makes it really special – and also a distinguishing factor between the Gold line and the Brass Tacks line - is that this style is conceptual rather than purely functional. Conceptual clothes require the wearer to love the piece for what it is and simply wear it wherever she pleases. Drape Drape can be worn to a house party (but it’s not a “party dress”), it can be worn to a dinner (but it’s not really “evening wear”) and well, if you live the champagne life then this would be perfect for an exhibit at an art gallery, but it can't be easily classified into a certain type of dress. It is whimsical and in order to carry it off, you have to wear it like you own it- not the other way around.
It remains to be seen what commercial success Drape Drape will have in Chennai, but I can’t allow that to affect me. In order for the Gold line to be truly creative, I just have to revel in the pure joy of creating every piece.