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Monday, February 22, 2010

New Staff More Problems

You always hope when you start a business that one day the business will have grown big enough that you can have assistants and managers at every level in each department to handle daily crises. I’m sure I will get there, but right now I’m the manager at almost every department and it can be pretty exhausting to handle every day issues while also stepping back to look at the bigger picture.

Right now I have a sales staff problem, and I’m wondering if there is some annual trend to this. Last year, around this time, both my sales staff did a no-show for a few days. It was exactly two weeks before my wedding, and I was working on the Spring Collection launch for 2009. I found it stressful to manage the store by myself, plan the photoshoot and send out press kits and mailers, and spend time with my wedding guests who were starting to arrive. I promised myself I would rather bear the cost of hiring extra staff than go through that stress again.

So I went and hired more sales staff, because even though my store is just 250 square feet small, I need to account for absenteeism and hope that on any given day at least 2 of them will show up for work. Accepting the overhead cost (this includes a fee that the recruitment agency charges every time I hire a new sales person through them) is not the hardest part. The tough part is training, and re-training, and trying to maintain some standards without staying in the shop myself. And just when I think my staff have understood me and my nit-picky ways, just when I get comfortable spending just a couple of hours in the store everyday and devoting the rest of my time to production, designing and marketing ideas, 3 out of my 5 sales staff decide to quit on me.

One of them is getting married, and her family demands that she go home right away to prepare for the wedding that is two months away. One of them joined work only two months ago and she has to leave because her parents cannot take care of her 18 month old child while she is at work. The third one actually joined in December, took a 3 week sick leave on her first day of work to recover from typhoid, and now has to quit because her father is unwell and she has to go home to look after him. This is a woman’s life in most families I suppose: if you are not answerable to your father, then it’s your husband and then your kids and then again your parents.

I had a 3 day vacation planned for my husband and I (it’s our first year anniversary and I think a few vacations days in a year is not too much to ask for) and now instead of focusing all my energies on marketing and press for my latest Spring Collection before my vacation, I have to interview new candidates for a sales position and train them too before I take off for 3 days.

Is there any real solution to this problem? The recruitment agency who sends me candidates says that every store has this same issue and that retail doesn’t have the same power of retention that an office job has. I realize it when I interview candidates too- very few of them hold one job for more than a year before jumping on to the next one. One candidate I interviewed but did not hire told me she loved all her jobs but she left because she wanted to move on to something better. I asked why I should hire her, spend time training her when she is going to move onto “something better” after a year. She answered saying, “how else can I get a salary increase and better my life”? Would she rather jump from job to job (telling her new employer what her old salary was so that she starts off the new job with a higher pay) than stick with the old one and keep earning raises and promotions?

It’s all a big mystery to me and I hope that I come back from my vacation rejuvenated enough to start the whole process of training again. But first, I have two candidates lined up for interviews this morning.

5 comments:

Sharanya said...

I hope you manage to sort this out and enjoy your vacation! Brass Tacks is a labour of love and it shows in your clothes - hopefully now that you've spoken up about your staff issues, help and resources of the right kind will come pouring in. Sometimes, I feel like the universe is just waiting for us to ask out loud. :)

RupaB said...

Maybe out of the box thinking may be required here.

To arrest the retention problem immediately, how about offering a pay raise after 6 months (providing they do not miss more than 10 working days during that period) and a generous bonus if they complete 1 year of service.

Another option would be to sign up with vocational training schools and have them send trainees for a period of 6 months at a stretch.

I vaguely remember that one of the churches on Santhome Road had/have an orphanage, maybe you can offer to train the girls for a career in retailing? Since they are associated with the church, and live with the nuns... they may(should) not play hooky often!

Since yours is a one man show, it seems to be taking a toll on you.....have you thought about taking on a partner? Maybe offer someone who has similar visions a kind of a deal where they do not have to be involved with the creative part, but work on the retail/marketing end? Maybe a relative or a recently graduated fashion student (NIFT)?

Good luck with the interviews and have a relaxing vacation.

ArtPropelled said...

This sounds so frustrating! As you say, 3 days vacation a year is not too much to ask for. I hope you come back feeling rejuvenated.

Anaka said...

Hi Rupa: The whole problem with my staffing issue is that they leave after 6 months or a year. If I had a store manager who didn't mind training and re-training new staff, it wouldn't be such a big issue (except that it's harder to build a relationship with your customers if your sales staff keep changing). But since I have to wear many hats, it's exhausting to keep re-training my staff. And "training" isn't a one day thing, it's kind of ongoing- the maximum required training is in the beginning but it requires constant feedback, supervision, revision, etc.
I have thought about a partner for the store- but partnerships are scary and risk. For someone to be a true partner, they must be willing to risk something (so they would need to put down some investment -otherwise how are they different from any employee) and it must be someone I trust. Not easy to find people like that but I am searching.

Hi Robyn: Thank you! Just thinking about my vacation right now makes it hard to work....I keep picturing myself swimming and sleeping in the sun, taking breaks to drink and eat!

Anaka said...

Thanks Sharanya: I see you are a believer in the secret- putting it out there in the universe :)

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