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Friday, May 8, 2009

Summer 2009: Weightlessness

Last week on May 1st, we had our photo-shoot for my summer 2009 collection. As I had mentioned in an earlier post, the theme I wanted to convey through the shoot was a feeling of weightlessness (lightness) that the garments in this collection have. Let me clarify right away lest there be any confusion, that this collection is not all about making women looking thin. The weightlessness is more a state of mind that you experience when you wear these clothes that help you feel light and cool during muggy, hot weather.

I’ve been thinking about this shoot for many months because there are so many images that are conceptually interesting for a theme like “weightlessness”. Unfortunately most of the ones I loved were impossible to execute. My favourite was an image of a model holding onto a creeper or a thin tree, with her legs off the ground and away from the tree- as if she is being blown away by the wind. The idea is she’s so light that she could get blown away if she wasn’t holding the creeper for support.

Okay, so maybe that was a bit complicated! Anyway, limited by logistics and my budget, I went in search of a trampoline and below are some of the shots my photographer took. I went to a shady film set rental place to get the trampoline, but in the end we couldn’t use it on the beach- the one near my parents’ house was too crowded (May 1st was a holiday) and the beach we finally went to was a 15 minute drive away but the trampoline didn’t fit in the car. The model offered to jump off a stool at the beach, so that's what we had her do (thank you, Mandira)! We used the trampoline for the one on the roof with the tree tops in the background, and just a fan for the “Pastry Layers” top with the panels blowing in the wind.

I can’t decide if the beach shots look better with the sand or without. Thoughts? I also wanted to find dandelions so that we could have them floating in the air alongside the model, but I didn’t have any luck with that.

On the beach:

On the rooftop, with raintrees just behind the model:

On the rooftop at 7pm:



9 comments:

santosh said...

I vote for the first one of the "rooftop at 7 pm pair", I guess cause of the foreground and background colors and that happy smile.

indianyarn said...

the 4th picture has a feeling of of what you are going for

too much clothes on the beach. don't you think?

may be you do not want to give a direct idea of weightless/ light or airy - it could be an impression of the picture or a mood of elegant casual-- a night out on town with the city scape in the background -- or a couple going out on a friday evening - for this you will need a male model ( a good looking one ) or friends out of town -- all girls together -- i am just thinking loud -

anrosh

Anaka said...

Hi Anrosh! By "too many clothes on the beach" did you mean there are too many photos for this collection that were shot on the beach? I finalized on one, but posted them all just to get feedback (the first two are the same except in one I cropped out the sand).
Or did you mean that she's wearing too much considering she's on the beach? Well, that's Madras culture for you :) She's actually wearing a lot less than the average woman on the beach here.

I like your other ideas, but with a shoot I've found that the fewer elements in the photo, the more arresting the image (and also a bit easier to execute). I mean, where would I be able to shoot a couple going out unless I had a film set at my disposal? My budgets are ridiculously small, and given that I think we achieve quite a bit, but I do need to come up with more creative ideas for the creative shots. I also like the idea of exaggeration to portray a theme- it makes for a more humorous and interesting visual.

Anaka said...

Thanks Santhosh! I wasn't going to leave that out- just wanted to know which in each category was better. The creative shots are now up on the homepage of the website.

indian yarn said...

you got that right - she 's wearing too much considering she's on the beach.
point taken on the madras culture:)
splendid job on the collection.

an.rosh.

Sophia Ali said...

Hey Anaka, I loved the shoot of the beach...says it all about the summer collection...I did check out your site...the catalogue has a good collection, but it could have been teamed up better...well I've been a buyer of ladies ethnic wear and mix and match is my first love...

Anaka said...

Hello Sophia, thank you for your feedback. The one piece I feel bad about is the kurta- I wish I had a pair of slim fit trousers or jeans to go with it, but I do not make either and I wanted the entire look to be from Brass Tacks collections. Which styles in particular would you have paired differently?
Thanks for visiting my blog!

Sophia Ali said...

Hey Anaka, sorry for visiting your blog late....just could not remember your site name till I saw your ad on face-booked. Have book marked your site...In Summer 09, collection you've used one trouser for a lot of styles...exactly, few styles needed slim fit trousers. The Bangkok Kurta could have been teamed up with a crisp churidar...and same goes for the spring 09 catalogue...yup, use denim too...Loved the tie-die look...

Anaka said...

Thanks for writing back, Sophia. I don't make churidars at all- in face I don't do anything that would put my brand in the category of "indian or indo-western" wear. But I agree about the slim trousers. Initially I used to use jeans and trousers as part of my photo shoot, even if they weren't made by Brass Tacks, but then I started to feel that it would be more professional to only showcase clothes that are produced by my company. So until I perfect my pattern making skills and come up with a great slim fit trouser, it's the same linen "First Attempt" ones.. :)

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