Last week on May 1st, we had our photo-shoot for my summer 2009 collection. As I had mentioned in an earlier post, the theme I wanted to convey through the shoot was a feeling of weightlessness (lightness) that the garments in this collection have. Let me clarify right away lest there be any confusion, that this collection is not all about making women looking thin. The weightlessness is more a state of mind that you experience when you wear these clothes that help you feel light and cool during muggy, hot weather.
I’ve been thinking about this shoot for many months because there are so many images that are conceptually interesting for a theme like “weightlessness”. Unfortunately most of the ones I loved were impossible to execute. My favourite was an image of a model holding onto a creeper or a thin tree, with her legs off the ground and away from the tree- as if she is being blown away by the wind. The idea is she’s so light that she could get blown away if she wasn’t holding the creeper for support.
Okay, so maybe that was a bit complicated! Anyway, limited by logistics and my budget, I went in search of a trampoline and below are some of the shots my photographer took. I went to a shady film set rental place to get the trampoline, but in the end we couldn’t use it on the beach- the one near my parents’ house was too crowded (May 1st was a holiday) and the beach we finally went to was a 15 minute drive away but the trampoline didn’t fit in the car. The model offered to jump off a stool at the beach, so that's what we had her do (thank you, Mandira)! We used the trampoline for the one on the roof with the tree tops in the background, and just a fan for the “Pastry Layers” top with the panels blowing in the wind.
I can’t decide if the beach shots look better with the sand or without. Thoughts? I also wanted to find dandelions so that we could have them floating in the air alongside the model, but I didn’t have any luck with that.
On the beach:
On the rooftop, with raintrees just behind the model:
On the rooftop at 7pm: