Getting down to it is about giving you some insight into everything that plays a role in Brass Tacks, whether it is communicating an African inspired Ikat design to a weaver in Andhra Pradesh or searching for an efficient accounting software. It’s about making my work more transparent, giving you more information about textile artisans and their crafts, and sharing some of the excitement and frustration of setting up this business and making it grow.
Last week we had our photo shoot for the Spring Collection. At one point I thought we wouldn’t get through all the catalogue photos for the entire collection because the creative shots (I use those for my ads and posters) took a long time. It all worked out in the end though, and we wrapped up our 12 hour day by 6:30pm.
This collection is a lot “safer” than the monsoon and winter collections in many ways -I’m not counting the first collection because I was still warming up then. However, it seems to hold together more like a collection in the traditional sense compared to the others. I usually design styles in isolation, inspired by a look or by the fabric itself, but the goal is to work towards designing thematic collections. This past set of styles came together as a collection purely by coincidence.
I’m always looking for feedback, suggestions and ideas, so please mail me your thoughts and lookout for new posts.